Importers, online stores and supermarket chains
Presentation of the event
MOF Western Europe is a 100% virtual trade fair whose main objective is to bring together food producers from all over the world and buyers from Portugal, United Kingdom, Ireland, The Netherlands, Belgium, Luxembourg, Sweden, Norway & Finland
To guarantee a quality event, our team plans the organisation of the fair well in advance. An extensive prospecting of the international market is carried out in order to select those participants who can best match the demand of food producers and importers, resulting in quality meetings.
Once the potential participants have been selected, My Online Fair contacts the potential participants of the event one by one. In addition, a study of the situation of each participant and their channels of interest is carried out in order to bring together two parties with mutual interest.
Food Producers profile and selection criteria
With the aim of providing a great service to our food producers and seeking their satisfaction with the event, My Online Fair limits the total number of representatives of attending producers and estimates quotas of participating producers by product to limit competition.
Thanks to this limit on participation, a variety in the profile of the participating food producers is achieved, which offers many possibilities to importers and reduces competition between producers with the same kind of products.
In order to bring together the right producers and importers, our team needs to know the characteristics and needs of all participants. With all the information gathered, the law of supply and demand is used to look for quality meetings considering the interests of the exhibitor (channel or geographical area) and the importer being the one who selects to have the meeting with the producer.
Therefore, it is essential to take the time to fill in the information that is then used to find importers within the interests of each food producer.
Importer profile
In order to select the participating importers, the interests of the producers are taken into account and the main referents within each market and channel are contacted.
All buyers attending the event have the possibility to buy directly and their representatives have the ability to make the decision.
The fair focuses on online shops, store chains, supermarkets, private customer distributors and importers with distribution in these channels.
Organisational procedure
- Market research.
- Selection of producers.
- Gathering of information and interests of exhibitors.
- Promotion of exhibitors’ products to buyers.
- Sending meetings with interested buyers.
- Sending of PDF with information of all buyers.
- Testing of the platform with a member of the My Online Fair team.
- Opening of the online fair platform.
- Closing of new meetings.
- Previous conversations between buyers and exhibitors through the platform chat.
- Sending samples to buyers.
- Virtual meetings through our platform.
The platform
One of the keys to the success of our fairs is to develop a platform that offers a close, real and efficient experience between both parties.
We have an intuitive platform that is very easy to use even if you are not computer literate. Accessing information on importers and the food producers is very simple and graphic thanks to the profiles and stands created by the organisation, which include all the necessary information.
Through the platform you will have the possibility to contact the participants directly to request meetings or simply use the chat to have a first contact.
To hold videoconferences, all you need is a camera and a microphone and you can connect from any place you prefer. All this in a totally secure way, respecting your privacy.
The videoconferencing system allows you to add as many people as you want to the conversation and offers many other features.